Think Simple

Think Simple

How Smart Leaders Defeat Complexity

Book - 2016
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"Simplicity is arguably the most potent weapon in business--attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks"--
Publisher: New York, New York : Portfolio/Penguin, [2016]
Copyright Date: ©2016
ISBN: 9781591847502
Branch Call Number: 658.4092 SEGAL
Characteristics: 242 pages ; 24 cm


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Sep 23, 2016

Overall, I was disappointed with this book:

1) Much of the content could have, ironically, been simplified to the length of an article in a magazine;

2) It was irritating how often the author mentioned Steve Jobs/Apple. I understand that Segall's time with Apple left an impact, but it was personally grating; and

3) The 'how to' chapter was very broad and basic.

It's worth a read for some of the anecdotes, but doesn't add much value for someone who has a modicum of business education (where many of the same anecdotes would be covered).

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