The Great Fragmentation
And Why the Future of Business Is SmallBook - 2014
This is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. As entrepreneurs and start-ups enabled by access to technology are genuine threats, existing businesses need to understand this shift and position themselves to survive and thrive. This book shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. This book provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Publisher: Milton, Qld, Australia : John Wiley and Sons Australia Ltd, 2014.
Copyright Date: ©2014
Branch Call Number: 658.4062 SAMMA
Characteristics: xi, 269 pages : illustrations ; 23 cm