Part 2 TOMS Shoes and Frontera FoodsStreaming Video - 2010
Blake Mycoskie had four companies under his belt when he got his best idea yet: create a shoe company that gives away one pair for every pair sold. This CNBC program shows how Mycoskie used his business sense and budding celebrity status to grow TOMS Shoes into a global brand, while donating over 115,000 pairs of shoes to children in need. Also featured is Frontera Foods, brainchild of celebrity chef Rick Bayless and entrepreneurial mastermind Manuel Valdes. Their mission to educate Americans about the diversity of Mexican cuisine evolved into a hugely successful brand identity. Business reporters Lauren Sherman and Steve Dolinsky provide commentary.
Publisher: New York, N.Y. : Films Media Group, , c2008.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (43 min.) : sd., col., digital file.
Alternative Title: TOMS Shoes and Frontera Foods