Message Received

Message Received

Reaching Consumers Through Permission-based Marketing

Streaming Video - 2007
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Matt McNeil's online startup,, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative deals are done, a new version of software is rolled out, and a two-pronged sales goal-15 percent growth in revenue, 33 percent growth in clients-is achieved.
Publisher: New York, N.Y. : Films Media Group, [2007], c2005.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (25 min.) : sd., col., digital file.


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