Boso Online Marketplace

Boso Online Marketplace

Converting Users Into Investment Gold

Streaming Video - 2007
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Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can challenge them. Unfortunately, they are slow to act on his advice and eBay U.K. launches Student Zone. With a stalled user base and almost no interest from investors, Harjeet and Kulveer fight on, even as they face up to the fact that Boso's best window of opportunity has closed.
Publisher: New York, N.Y. : Films Media Group, [2007], c2006.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (25 min.) : sd., col., digital file.


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