What Is Marketing?

What Is Marketing?

Streaming Video - 2005
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Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target audience.
Publisher: New York, N.Y. : Films Media Group, [2005], c1998.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (15 min.) : sd., col., digital file.

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