What Is Marketing?

What Is Marketing?

Streaming Video - 2005
Rate this:
Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target audience.
Publisher: New York, N.Y. : Films Media Group, [2005], c1998.
Branch Call Number: E-VIDEO
Characteristics: 1 streaming video file (15 min.) : sd., col., digital file.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings


Find it at JMS

To Top