How One Furniture Maker Battled Offshoring, Stayed Local--and Helped Save An American TowneBook - 2014
One man's battle to save hundreds of jobs by taking on China and demonstrating the greatness of American business. With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for three generations, it was also the center of life in Bassett, VA-an unincorporated town that existed solely for the people who built the company's products. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts whose own Vaughan-Bassett company today employs more than 700 Virginians and has sales of over $90 million. In FACTORY MAN, Beth Macy brings to life Bassett's deeply personal furniture and family story. As she shows how he uses...
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