The Brand IDEA

The Brand IDEA

Managing Nonprofit Brands With Integrity, Democracy and Affinity

Book - 2014 | 1st ed.
Rate this:
"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"--
Publisher: San Francisco, Calif. : Jossey Bass, c2014.
Edition: 1st ed.
ISBN: 9781118555835
Branch Call Number: 658.048 LAIDL
Characteristics: xviii, 214 p.
Additional Contributors: Stenzel, Julia Shepard 1964-


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings


Find it at JMS

To Top