Dogfight

Dogfight

How Apple and Google Went to War and Started A Revolution

Book - 2013
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This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.

It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can man#65533;age the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology.

Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.

Publisher: Toronto : Allen Lane, 2013.
ISBN: 9780670067190
0670067199
Branch Call Number: 338.47004 VOGEL
Characteristics: 260 p.

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bibliotechnocrat Apr 30, 2014

If you enjoyed the Isaacson biography of Steve Jobs, chances are you'll like at least the first half of this book, which reviews the epic battle between Google and Apple - Android and iPhone, Page and Jobs. Vogelstein describes the personalities and circumstances of the players in a novelistic, narrative way, and it's easy to get caught up in the drama he presents. Basing much of his text on interviews with the engineers and players involved, the evolution of the conflict comes to life and some of the quirks gain context.

Vogelstein goes on to illustrate how the development of mobile devices - smart phones and tablets - are having wide impact on a number industries, some of them only peripherally related. This second half of the book clearly articulates and helps contextualize the current world of flux we're all experiencing. The iPad is only four years old (!) and we're already imagining a future without Microsoft dominance. How'd that happen?

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