Creating A Personal Brand With TwitterBook - 2012
Offers guidance on using Twitter to build a brand, covering profile building, the types of tweets, attracting followers, using hashtags, and measuring success with metrics and other tools, and features marketing success stories.
Publisher: Indianapolis, IN : Wiley, c2012.
Branch Call Number: 658.872 GRATT
Characteristics: xxv, 262 p. : ill. ; 23 cm.