Ninja Innovation

Ninja Innovation

The Ten Killer Strategies of the World's Most Successful Businesses

Book - 2013 | 1st ed.
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The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.
Publisher: New York : William Morrow, c2013.
Edition: 1st ed.
ISBN: 9780062242327
0062242326
Branch Call Number: 650.1 SHAPI
Characteristics: xi, 244 p. ; 22 cm.

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kpelish
Apr 10, 2017

The author reminded me of the opinionated, bombastic older male relative you might encounter at the Thanksgiving table. The stories he tells portray himself and the consumer entertainment industry in a great light, and capitalism can only do right. The use of ninjas as a framing/storytelling device didn't translate well into the business world (if you're looking for a pure "paid gun, f*** the ethics" story, a much better book is "Confessions of an Economic Hitman".) There's also odd slamming of Europe as weak-kneed competitors, France especially as a hidebound country (OMG, its workweek is 35 hours; OMG, they get weeks of vacation.)

k
Kevin1960
May 08, 2014

I found the author's stories to be rather one-sided and self-serving. The book is not without useful ideas and information but there is little consistent use of the ninja metaphor and, in general, the central tenets are muddled.

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