Thinking Small

Thinking Small

The Long, Strange Trip of the Volkswagen Beetle

Book - 2012 | 1st ed.
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Publisher: New York : Ballantine Books, c2012.
Edition: 1st ed.
ISBN: 9780345521422
0345521420
Branch Call Number: 629.2222 VOLKS-H
Characteristics: xviii, 492 p. : ill. ; 22 cm.

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aquifuhrer
Jan 14, 2017

This is an interesting topic outside of typical historical offerings, which I like, and is why I selected it. However, at times it's hard to remember that the author's actually talking about the Volkswagen, because she takes such detailed detours into the biographies of all of the background players from Hitler to post-war managers to American advertisers who came up with the first U.S. ad campaigns. While some of that is certainly important in understanding the development of the Volkswagen, it makes the book somewhat weighty and boring, and as a result I feel she could have streamlined it, and in the process, focused more on the world-wide cultural phenomenon of the Volkswagen, including extending the discussion of that beyond the countries of Germany and the U.S. Also, she almost worships VW as a do-no-wrong type of company, having written this book before the big VW emissions-fixing scandal and resulting backlash, and in that respect, she doesn't show much impartiality in her discussion - to me, that's not the mark of a good historian.

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