Gen BuY

Gen BuY

How Tweens, Teens, and Twenty-somethings Are Revolutionizing Retail

Book - 2009 | 1st ed.
Average Rating:
Rate this:

Discover the forces driving the decisions of today′s most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O′Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.

Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author

Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

Publisher: San Francisco : Jossey-Bass, A Wiley Imprint, c2009.
Edition: 1st ed.
ISBN: 9780470400913
Branch Call Number: 658.8340835 Y29
Characteristics: xx, 250 p.
Additional Contributors: O'Donnell, Jayne

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...

Find it at JMS

  Loading...
[]
[]
To Top