Branding Only Works on Cattle
The New Way to Get Known (and Drive your Competitors Crazy)Book - 2008 | 1st ed.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
Publisher: New York : Business Plus, 2008.
Edition: 1st ed.
Branch Call Number: 658.827 B315
Characteristics: viii, 261 p. ; 24 cm.