Buyology

Buyology

[truth and Lies About Why We Buy]

Audiobook CD - 2008
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconsious minds, we're barely aware of them? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking journey into the mind of today's consumer.
Publisher: New York : Random House Audio, p2008.
ISBN: 9780739376010
0739376012
Branch Call Number: 658.834 L753a
Characteristics: 6 sound discs (7 hr., 30 min.) : digital ; 4 3/4 in.

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CZL
Apr 07, 2019

Since the days of the traveling elixir salesman, people have been conned into buying unneeded, sometimes harmful stuff.

Con artistry has developed by leaps and bounds since The entire subject of marketing is focused on the exploitation of fear, ego, and the need to be accepted, and admired by one's fellows. The rise of social media serves well to accentuate the human flocking, and herding instincts. The slow death of independent thinking is most welcome by the artists of manipulation.

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JudithE
Sep 22, 2012

My reaction to this book is mixed, sometimes irritated. The research is interesting and expensive, but feels not fully utilized to me, given the vast sums of money it must have cost. And I don't know how he came to some of his conclusions, given the data. For example, in the first experiment he describes, nicotine-deprived smokers reacted with pleasure to the sight of cigarette packages with warnings on them, and he concluded that warnings on cigarette packages actually make smokers happy, and thus don't work as preventatives. He doesn't seem to have noticed that cigarette packages, probably with and without warnings (which he didn't test), remind the brain of cigarettes, which are pleasurable to smokers. So, the data is interesting, but his conclusion is very questionable. And he makes the same mistake at other times, with his conclusions far over-reaching the data. So, irritating, but with some interesting bits. (His explanation of mirror neurons is very clear and compelling, for example.)

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