[truth and Lies About Why We Buy]Audiobook CD - 2008
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconsious minds, we're barely aware of them? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking journey into the mind of today's consumer.
Publisher: New York : Random House Audio, p2008.
Branch Call Number: 658.834 L753a
Characteristics: 6 sound discs (7 hr., 30 min.) : digital ; 4 3/4 in.