Consumer Behaviour

Consumer Behaviour

Book - 2006 | Canadian ed.
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This Canadian edition retains the strengths of the highly popular U.S. edition and builds on them. The U.S. edition of Consumer Behavior has always been known for its strong focus on theory and readability and for the emphasis on marketing strategy implications of consumer behaviour concepts. While these features have been retained in the first Canadian edition, we've also added a multitude of Canadian examples to make Consumer Behaviour, Canadian Edition , a relevant text for a Canadian audience.
Publisher: Toronto : Pearson Prentice Hall, c2006.
Edition: Canadian ed.
ISBN: 9780131463042
Branch Call Number: 658.8342 S333
Characteristics: xxv, 566 p. : col. ill. ; 26 cm.
Additional Contributors: Das, Mallika 1950-
Kanuk, Leslie Lazar


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