Hello, I'm Special
How Individuality Became the New ConformityBook - 2004
In Hello, I'm Special , the guru of indie culture offers up a barrage of facts, observations, and arguments that point to the extinction of the non-conformist and the rise of individuality as the new conformity. In chronicling his singular encounters as an editor and pop culture explorer, his meditations touch on everything from religion to karaoke, from declining birth rates to Celebrity Worship Syndrome, from Mississauga's famed Backyard Wrestling Federation to Friday night Sabbath in Atlanta, Georgia. He unearths the amateur underground-zines, People Cards, the Trampoline Hall Speakers' Series-and shines a spotlight on the self-help industry, Canadian Idol, Hollywood, and mainstream media. The result is a smart, witty, and impassioned argument that shatters the you-can-do-anything pop myth and exposes the paradox of individuality.