Winning at New Products

Winning at New Products

Accelerating the Process From Idea to Launch

Book - 2001 | 3rd ed.
Rate this:
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
Publisher: Cambridge, Mass. : Perseus Pub., c2001.
Edition: 3rd ed.
ISBN: 9780738204635
0738204633
Branch Call Number: 658.575 C778w 2001
Characteristics: xiii, 425 p. : ill. ; 24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...
No similar edition of this title was found at JMS.

Try searching for Winning at New Products to see if JMS owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top