Marketing your ServiceBook - 2003 | 4th ed.
To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business - from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.
Publisher: North Vancouver, B.C. : Self-Counsel Press, 2003.
Edition: 4th ed.
Branch Call Number: 658.8 W824 2003
Characteristics: xi, 152 p. : ill., forms.