Advertising in Society

Advertising in Society

Classic and Contemporary Readings on Advertising's Role in Society

Book - 1989
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A collection of classic and contemporary readings on advertising's role in society. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1989 (1990 printing)
ISBN: 9780844231778
Branch Call Number: 659.11 HOV
Characteristics: xvii, 522 p. : ill. ; 24 cm.
Additional Contributors: Wilcox, Gary B.
Hovland, Roxanne


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