Fundamentals of Marketing

Fundamentals of Marketing

Book - 2001 | 9th Canadian ed.
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Sommers, Barnes, Fundamentals of Marketing, 9th Canadian Edition is back - hotter than ever in full-colour, hardcover, with a new 8 1/2 x 11 trim size. It is the most highly integrated text on the market, incorporating Internet, multimedia and the "New Marketing" throughout: in text materials and boxed examples, chapter opening cases, and part-ending cases.This book was the first on the market to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. There is a new emphasis throughout the book on the new view of marketing, focusing on current applications of service quality, customer retention, and customer relationships. Global examples and coverage are integrated throughout.This edition offers a completely new design, a revised supplements package, a new interactive web page, and CBC video cases.
Publisher: Toronto : McGraw-Hill Ryerson, c2001.
Edition: 9th Canadian ed.
ISBN: 9780070872523
007087252X
Branch Call Number: 658.8 S792 2001
Characteristics: xxii, 740 p. : col. ill. ; 29 cm.
Additional Contributors: Barnes, James G.
Alternative Title: Marketing

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