The Merchants of Venus

The Merchants of Venus

Inside Harlequin and the Empire of Romance

Book - 1996
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Every minute someone in the world is reading a Harlequin. Now, for the first time, the world can read the sensational story of how Harlequin Enterprises became the McDonald's of multinational publishing.From the days of chaste nurse-and-doctor romances, and a famous Canadian-Irish writer who would rather forget his first two Harlequin novels, to a pageant of male cover hunks and the company's bravura 1995 launch in China, author Paul Grescoe's tale of Harlequin's triumphs, financial shenanigans, and corporate skullduggery will surely be the business book of the year. Grescoe also introduces the incredible people, including U.S. publishing moguls and ex-Procter & Gamble and Johnson's Wax marketers, who helped turn romance into a half-billion-dollar-a-year industry.The Merchants of Venus is a rousing saga that provides an intimate glimpse of the inner workings of a conglomerate, founded in 1949 by a former Canadian fur trader and his society wife, that has made a fortune out of seducing the world's women.
Publisher: Vancouver : Raincoast Books, 1996.
ISBN: 9781551920108
Branch Call Number: 070.509713541 G831
Characteristics: x, 309 p. : ill.


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